Marketing is one of the fundamental pillars of a company’s success that strives to create a distinctive identity from its competitors. Take the example of the app development services company that emphasizes creating a competitive edge with the increased competition. Companies build strong brands starting with their brand name, which is usually associated with logos. Next, they move forward in raising awareness about the company’s product and services in detail to give their users an insight into their core values. Since the traditional marketing methods have become obsolete, companies opt for digital marketing.
When talking about marketing, logo designing is one of the first things that strike our minds. Companies worldwide hire professional logo designers to create a brand name that will be remembered by generations to come. Therefore, for a business to be successful, it needs to start by creating a unique logo that will represent the company’s identity. Many businesses like mobile app companies, restaurants, software companies, news channels, clothing stores, etc., spend dollars on logos as they know the corporate logo is the building block of the company’s bright future. But designing logos is not as easy it seems. The developers need to brainstorm and come up with unique ideas to create stunning logos that depict the company’s goals, products, and services. Since the app development companies are increasing rapidly, here are a few types of logos to save app companies from the struggle and help increase profits in the long run.
4 Types of App Development Services Logos
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Brand Marks
Brand marks are also known as pictorial marks that use graphic symbols or icons to design logos representing any real-world object. These logos are simple and help customers to identify the icon quickly. Moreover, these logos even tell the brand story outlining the company’s services and products. Many app development services companies ask for memorable logos with a single image representing the company’s core values. For such companies, brand marks are the perfect option as they have clean cuts making it easy to remember and deliver the company’s message. Twitter’s bluebird is an example of such a logo that can be used on multiple marketing forums and is recognizable by [people worldwide. The company reminds the people of ‘tweeting’ every time they see it, making it necessary for other companies to represent their logo through an image. The iconic logo is one of the most used logos that use diverse objects to represent the company’s identity.
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Lettermarks
Companies usually opt for unique and simple logos or brand names that are easy to remember. Lettermarks or monograms are an example of such logos that use abbreviated initial od companies with unique designs to attract customers. The typography-based logos take little space and are the perfect fit for the rapidly advancing technological era. From luxury car brands to mobile apps, many companies use it to give logo design a modern touch. These logos are known for turning lengthy business names into identifiable brand identities. BMW is an example of a corporate logo that uses letter marks. Small businesses usually opt for it to get their name out in the market, or luxurious brands with a high-end crowd use it. However, these logos can get boring at times, making it essential to create simple yet trendy logos while embossing the company’s full name under it on printing materials. LG is a tech company with many product lines, including mobile phones, to sound more fun and appealing.
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Combination Marks
The name says it all; the combination logos include images and words to create captivating logos. They allow designers to experiment with combinations that sound more persuasive to sell the brand in the market. These logos help companies, especially mobile app development services businesses, communicate the brand’s message effectively. Moreover, it enables quick and easy rebranding because of which companies can remove the image or letters and still get easily recognized by the consumers. These logos are best for new startups or small businesses struggling to create a brand image. Combination marks leverage visual cues to the audience whenever they see the logo, helping them remember the brand.
Further, if companies want to trademark the logo as symbols and text, it can create a competitive edge with a distinct image. However, these logos should be versatile, not excessive, sending a clear message to customers. MasterCard is one of the top brands that use combination logos.
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Abstract Logos – App Development Services
Abstract logos consist of customized symbols according to the brand’s core features or requirements. Though the image doesn’t mimic objects existing in real life, they are unique in their own ways and express innovative features about the brands. Since many app development companies are already in the marketing competition, abstract logos enables designers to play around with the design and create bespoke logos that effectively communicate the business values or services. Hence, it allows the company to narrate its story or summarize its essential features, products, services, and goals. These logos are best for developing mobile apps as they can translate various services into a single design.
Further, it allows companies to create a simple abstract corporate logo when considering doing bulk marketing online. Hence, making it crucial when branding on various platforms and resizing regardless of the size. But this category requires designers to keep refining the logo until it translates the message effectively to the customers. It requires companies to focus on the details to create timeless logos design. Take the example of Nike or Airbnb. They use abstract logos that do not associate with real-life objects, yet the brand is well-known worldwide. Hence, saying app development companies or apps should use these logos to represent their identity won’t be incorrect.
App development services are an important part of the business structures that develops futuristic apps to deliver various services. Since the competition of mobile app development has increased over the past decade, it becomes vital for companies to differentiate their brand and services through a logo. Various types of logos can create unique, memorable, and timeless brand images in the simplest ways. However, hiring a logo designer for the app development logo designing services is highly recommended to give it a more professional look.
